Google Maps plays a very important role in Google My Business (GMB) SEO, especially when your goal is to reach local customers. When your business is listed on GMB, it also appears on Google Maps. This helps people nearby find your business location easily and builds trust.

When someone searches for services like a website development company, web development services, or WordPress website design services near them, Google shows a map pack with top listings from Google Maps. These listings are ranked using local SEO services, such as local SEO optimisation services and local SEO marketing services. So, if your GMB profile is well-optimised—with correct address, business hours, keywords, and reviews—your business can appear higher on both Google Search and Maps.

For example, a website development company in India that wants to target customers locally can use Google My Business services along with local SEO services in India to rank in top results on Google Maps. Also, if your business website is built with help from expert web design development services or WordPress website development services, make sure your GMB is linked to your site. This improves your visibility and helps potential customers contact you easily through Maps.

In short, Google Maps boosts your local presence, increases visibility, drives real traffic to your location, and supports your overall local SEO strategy.